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Citations
Word Doc Link:
http://mrochsner.com/popejohn/ASU/banduracitation2.doc
Albert Bandura. (n.d.) Retrieved February 2, 2008 from http://social.jrank.org/pages/74/Bandura-Albert-1925.html
http://mrochsner.com/popejohn/ASU/banduracitation2.doc
Albert Bandura. (n.d.) Retrieved February 2, 2008 from http://social.jrank.org/pages/74/Bandura-Albert-1925.html
Albert Bandura and self-efficacy theory. (2007) Retreived February 2, 2008, from http://personalitypedagogy.arcadia.edu/pmwiki/pmwiki.php?n=Topics.AlbertBanduraA dSelf-EfficacyTheory
Bandura’s social cognitive theory: an introduction. (n.d.) Retrieved February 5, 2008 from http://video.google.com/videoplay?docid=-2953790276071699877
Bobo doll experiment. (n.d.) Retrieved February 2, 2008 from http://academic.evergreen.edu/h/hiljus01/bobo.htm
Eine kurze Biographie über Albert Bandura. Retrieved February 2, 2008 from http://www.uni-bielefeld.de/paedagogik/Seminare/moeller02/04tvgewalt/BioAlbert.html
Folkowa art.pl. Retreived February 3, 2008 fromhttp://www.folkowa.art.pl/index.php?opcja=zespoly&&act=show&&lang=pl&&aid=1356
Fowler, Laurie. AVirtual Interview with Albert Bandura. (n.d.) Retrieved February 5, 2008, from http://www.lauriefowler.com/bandura.html
Holah.co.uk psychology. Retrieved February 2, 2008 from http://www.holah.karoo.net/bandurastudy.htm
Learning-theories.com: knowledge base and webliography. (n.d.) Retrieved February 3, 2008 from http://www.learning-theories.com/social-learning-theory-bandura.html
McGraw Hill: social learning theory of Albert Bandura. (n.d.) Retrieved February 4, 2008 from http://www.mhhe.com/socscience/comm/bandur-s.mhtml
Personality Theories: Albert Bandura. (n.d.) Retrieved February 5, 2008 from
http://webspace.ship.edu/cgboer/bandura.html
Social cognitive theory. (n.d.) Retrieved February 3, 2008 from http://www.angelfire.com/psy/psychoflearning/SocialCogTheory.html
Standford News Service. Retrieved February 5, 2008 from http://news-service.stanford.edu/news/2006/june7/bing-060706.html
Television Picture. Retrieved February 5, 2008 from http://www.case.hu-berlin.de/cm/cmKat/tv.jpg
Thinkexist.com quotations. (n.d.) Retrieved February 4, 2008 from http://thinkexist.com/quotes/albert_bandura/
YouTube. Albert Bandura: 2007 Everett Rogers colloquium. (n.d.) Retrieved February 3, 2008 from http://www.youtube.com/watch?v=xjIbKaSXM3A
YouTube: Bandura (1965) bobo doll on T.V. (n.d.) Retrieved February 2, 2008 from http://www.youtube.com/watch?v=ZeE_Ymzc1rE
YouTube: pac man 7-up commercial (2007). Retrieved February 5, 2008 from http://www.youtube.com/watch?v=YsVhlyXdX3w
192 comments:
I can't recall a specific commercial, but commercials that put others down, have excessive or needless violence, or try to embarrass others turn me away from their product. Maybe the cell phone commercials would fit the bill.
That's true Corina. I hate those cell phone ads.
I think ads are also to blame for kids' bad self-image. They want to be like the cool people they see on the screen. Commercials and TV give kids the wrong ideas such as wanting to be very thin or only wear certain types of clothes. It's wrong.
I like commercials that make me laugh. There was one where the wife is watching a football game and her husband wants to switch over to figure-skating. I have no idea what they were trying to sell! I can't think of what the lesson here is, except that my memory recalls humor best.
We just saw a Pedigree dog food commercial last night that almost sent us on a trip to the humane society to adopt a dog. Very touching.
In most cases, no, I wouldn't go out and buy the product just because it was stuck in my head. However, if I was at the store and was looking for a fabric softener, I'd probably chose the one with Snuggles the bear on it due to the fact that in the commercials everything looks so soft! I definitely think in situations like that, a catchy commercial tune or mascot can win many buyers over.
Kate again. Most commercials on TV are really bad. Here we are in this time when so many people are obese and what do you see on all of the commercials, McDonalds, Burger King, Coke, etc. and they are all pandering to kids. No wonder that kids are overweight. Do you ever see commercials where kids are eating oranges and apples? Here in Texas we have a law that we can't have any candy, cookies, or treats at school. Okay, that's probably good but then I see kids bring their lunches to school and they are filled with twinkies and sodas. So you can't have a birthday cake celebration but kids are allowed to bring junk food to school. It doesn't make sense.
I remember several commercials from the Super Bowl this past week. As far as the product, it has little impact on whether I buy the product or not. I have a different way of going about what I purchase or do. That is, I reasearch the companies and talk to other people or family members about their experiences with the products before I buy.
I don't really rely on comercials to convince me to buy something. I think they have become more of a way to entertain rather than sales pitch. In my opinion they are working harder at trying to trick you into buying because the comercial was entertaining instead of giving you the wonderful qualitites of their products.
I'm Judy from Texas. I'm not a big commercial watcher and I cannot think of a single product that I buy because I saw it on a commercial. Most ads are ugly and really turn me off. I have read about results of responses to commercials and honestly, I question the validity of the results. Are there really people out there who are motivated to buy something because a familiar person spoke in favor of it? Having said that, my husband and I mimic the commercial where the wife wants to lose weight and instead her husband loses. She says, "What? You want to weight zero?" I don't know what product they are advertising but their predicament fits us to a T.
I LOVE ALL COMMERCIALS ABOUT ANY KIND OF MAKEUP IT IS A BIG INDUSTRY WITH SO MANY DIFFERENT COMPANIES AND NEW PRODUCTS. I DO PURCHASE THE PRODUCT IF IT APPEALS TO ME, BEAUTIFUL COLORS, LONG LASTING, AND FUN. WITHOUT COMMERCIALS I WOULD HAVE NO IDEA WHAT TO EVEN TRY.
I do have to admit that I tend to lean towards products whose commercials have attractive people in them. The images of attractive folks using specific products and enjoying their experience are hard to get rid of. What can I say. I'm a victim of commercialism.
One of my favorite recent commercials is the Budweiser commercial that aired during the Super Bowl. What stuck in my mind is the Dalmation dog being a good friend to the Clydesdale colt and becoming his trainer to help him become a part of the team the next year. This commercial would not make me purchase the beer because I don't like beer. I remember the commercial because I really like horses and remember the Clydesdales in particular from when I was a girl attending the Pomona County Fair in souther California.
Well first off, this is my first time blogging, yikes!!! Anyway, I dig the 70's music, that caught me first being a musician. I do like 7-UP and Pac-man was OK, so in general, I would buy the product just because of the first two.
The second comm. made me want to beat the c+*p out of Bozo the Clown, but no, wouldn't buy. Good job Kyanners!!!
Most of the time the comercials that get me are the food comercials. When they show the pizza and hamburguers, I can almost smell or taste them. Ussually during the weekend I will treat myself to fast food.
Speaking from a parent's role, it is imperative that we monitor what our children view. Allowing children to watch countless TV acts that demonstrate negatism, violent acts & sexism only increases aggression, and possible problems of development. If we fail to demonstrate a positive role model, everyone suffers, the child, the parent(s), and lets not forget...society as a whole. The commercials I totally disagree with, are the latest and most popular war game videos. Children are glued to the TV every day trying to kill the opponent, instead of putting more emphasis on their school studies, or watching TV shows that instill positive views that will make them grow more realistically by positive responses. There are plenty of other positive challenges we can role model for the young...after all, they are our future. Let's get a life folks!
I loved the Super Bowl Bud commercial, but I still wouldn't drink Bud. Ugh.
In recent times, I think Gatorade is making good commercials that might lead others to purchase the products. The way they used the colors within the sweat of the athletes ties nicely with the color of the fluids that are consumed and being exhausted. I already purchase the product and am not necessarily swayed by this commercial.
All I have to say about that is.. I'm a Pepper.
It's that irritating blonde lady who sells flooring! I just get SOOO annoyed by this woman that I actually ended up buying her product to make her go away...
One of the highest compliments that a parent can get is that your child or children behave when you are not there.
Modeling is often is the decisive factor.
I experience a certain revulsion when the sanitary napkins with "wings" are advertised. Is that bad?
I remember a lot of commericials :) They don't nessecarily prompt me to purchase the product, but I do apply the jingles to different contexts.
I want all of the Apple products. Every time they come out with a new product, they figure out the best way to highlight the product.
They are definitely the masters at commercial creation..
Many times I've seen an annoying commercial broadcast over and over and over. I always think, "Well, I'm NEVER buying that!!" And then I forget what it is that I'm not going to buy. But commercials I really like such as the one for the local spa make me remember to purchase the item.
The classic commercial is the Mean Joe Green drinking the kids Coke. A tearjerker. I don't drink Coke, but if I did, this would a driver even this many years later. I still wonder where the yellow went when I brush my teeth with Pepsodent.
Consequently, there are many commercials that drive me away from products either because the commercials are offensive or so redundant as to make me despise the brand name.
I love the commercial for the new Mac notebook because of the song it plays. I stop and watch when that commercial comes on the television. However, I am not going to buy a new computer because I do not need one right now.
I will always remember commercials that are personally relevant or personally repugnant.
I love the "Herding Cats" commercial for EDS because it reminds me of my worst days with kids. I remember the "Viva Viagra" commercials because I find them ridiculously repugnant. Why do I have to explain to my children the problem of an erection that lasts more than 4 hours, or a bunch of men sitting around singing about their "women?" Ugh!
hmmmm, nothing in particular but if there is something like a proof or the facts stated buy regardless who the model is, I buy it...as a former reading teacher, I know how to evaluate a propaganda material hehe
Yes! I know this sounds so weird, but I always remember the cute Charmin commercials with the little bears. Now whenever I go grocery shopping, I always pick up Charmin brand toilet paper over anything else, partially because of the cute bears.
Yes! I am seriously like an advertisers dream come true! There is this one commercial for Venus' razor and all of the women in it have these beautiful, glowing, tan legs and they are all dancing showing off their perfect legs. My legs are incredibly pale and kind of stubby. Venus is still the only razor I shave my legs with, and my legs still look nothing like the models on the commercial... but it's mentally satiating!:) The Venus does make my legs smooth and the commercial never technically states that your legs will extend 6 inches, slim out and gain 3 shades of melanin, so I still continue to use it.
I like the visa commercial I think it is in a coffeeshop or something like that and everything is going quite smoothly and quickly, because everyone is able to pay with their visa card and by doing that the line is not held up. Then this guy comes along and he wants to pay cash and the whole flow is disrupted and stalled and everyone looks at him, and then he does use a visa and everything resumes. I think that this actually caused me to pay with my card a little more, because it seems like it a more efficient modern method.
One commercial that I remember was from the Superbowl about a year back. It was a commercial with a yellow robot that worked on a GM assembly line for automobiles. The robot drops something and he is fired for it and the commercial continues with him walking around town depressed every time he sees a GM car. The robot finally comes to his end and jumps off of the bridge but then you realize it was all a dream. The funny thing is I remember the commercial in such detail but it would not persuade me to go and by a car. Maybe because it is not just a simple thing like food, but a large investment so I would have time to really think about actually buying a car. The reason why I do remember this commercial so well is because of the sadness you feel for the robot. They also have the song All By Myself playing in the background so that also gets stuck in your head.
The commercials that I remember and are stuck into my mind are the car commercials. That's only of course because I'm in the market to buy one and it's stuck into my head because of that reason. Depends on what I'm in the mood for really. If I was thirsty, then I would think of a coke commercial, food would be a McDonald's commercial and so on.
I can think of a commercial that I was listening to on the radio. It was for Taco Bell, and it was for their new crunch-rap with fake cheese. I wasn't all that impresses it seemed silly and annoying, however when I was at the fast food restaurant I was curious about this particular product only because I remembered the commercial.
This may date myself, but it is a Wheaties cereal commercial with Michael Jordan. The commercial starts by showing highlights from some of his most memorable games, as well as slam dunks, and his ability to “fly” through the air. Then it shows him holding a bowl of Wheaties cereal and putting a spoonful of it in his mouth. I remember it so vividly, probably because I am a huge fan, or because the commercial was highly motivating for me. Then it asks if we have had our bowl today. It isn’t that often I grocery shop, but whenever I see that orange box in the cereal aisle, I feel the urge to buy it because I want to “Be Like Mike,” and this cereal will do it!
There is a Sonic commercial with a husband and wife that are eating a Banana Split blast and his wife says, "Mmmmmm, this is really good" and he says, "Good thing cause you're driving me.......". She finishes the sentence by saying, "Cup, strawberry, cherry, to the movies" when he's obviously looking for nuts! Definitely doesn't sound very funny when I explain it but it's such a silly commercial that I laugh every time I see it and it makes me remember Sonic. I probably wouldn't buy a banana split blast since they're not up there on my list of favorite desserts but I do enjoy their cherry limeade and Sonic is right down the street from my house. Therefore, when I see these commercials it reminds me of Sonic and my yummy cherry limeade.
I remember I a Pizza Hut commercial when they advertised for their deep dish pizzas. A team of 8-10 year old boys on a hockey team were talking about how much they loved deep dish pizzas. In their high, squeaky voices they said, "I love... sinkin my teeth into 'em." and then after the pause they took a bite of a slice of deep dish their voices all of a sudden went extremely low before the finished their sentences.
The other team listened to them talking in the locker room and thought they were talking about the other teams that they had beaten.
The commercial ends with a scene of the coach saying, "Well guys, another game forfeited!" Obviously their low voices got to the opposing team and intimidated them.
The makers of the commercial wanted the consumer to eat Pizza Hut deep dish pizza, like the young kids did, because it would somehow affect them in similar way.
I can recall a recent Auto Zone commercial which consisted of on man telling his buddies about his parts trouble while they were camping. The commercial continued by showing a flash back to him in the Auto Zone and the "autozoner" helping him trouble shoot. The customer thought it was the starter but the autozoner tested the starter and the problem was the starter solenoid. The camera cuts back to the campers and you can see the customer's truck in the back ground.
This commercial stuck with me because I noticed numerous problems with the story. First of all I have never heard a good story about Auto Zone customer service. Also there were issues with the actual part tested. The customers vehicle is portrayed as a Chevrolet blazer and the starter which was being tested was clearly an older Ford starter (identified by the lack of an integrated solenoid) If a solenoid fails on a Chevy the entire starter should be replaced. So the reason the commercial stuck with me is because it was just so wrong. Oh and BTW I would NEVER go to Auto Zone for trouble shooting or hard parts.
One of my favorite commercials is from this past superbowl, it;s the Vitamin wayer commercial. There is this really pretty lady drinking vitamin water and she dropps a little and a lizard comes and swallows iy. After this happens he becomes like a super lizard and gives iy yo some other lizards. Then they all break out in the thriller dance. Now I didn't go out right away and buy this product but now when I see it in the store it does sound good. I remember this because who makes a commercial with dancing lizards? It is so hillarious.
I love the commercial for Carl's Jr. where there is a guy that comes out dressed in jeans, t-shirt and a hat and walks up to a black and white cow and starts shaking it to the sean paul song shake that thing! It obviously is a commercial for milk shakes and i would definately buy one because i love milk shakes and that commercial!!!!!!
Geico car Insurance commercial. A cave man is on an escalator and a sign demeaning a caveman appears, or even when he is sitting with a psychiatrist and discussing his issues. I laugh every time I have seen those commercials. “So easy even a caveman can do it” and the caveman just rolls his eyes and says something intelligent and annoyed with his circumstance of being a caveman. I guess it did work. I have Geico car insurance. I have Geico because the price is good. When I purchased my car insurance the advertisements did affect my choice to call them and get them to cover my car.
A commercial that has stuck in my mind is the Taco Bell- BLT chalupa commercial. I find it so funny and true. Where two pretty girls go out to a club try to find men and they sit down at a table and one girl has the BLT chalupa in her purse. The other girl asks what it is and why she brought it to a club because it won't help her meet guys. The one with the chalupa adds that men love bacon. Immediately after her saying that three guys approach the one with the chalupa in her purse and tell her she has a beautiful aroma about her. I suppose this has stuck in my mind because one I like both BLT and chalupas and I can relate to going to a club and trying to meet people. Also the fact that the girls were really pretty. I also think that they fed off that truth that all men love the scent of bacon really well. The fact that I could relate to it and they poked fun of the truth is why i remember it so much. Also motivation is at beginning at ending of commercial they say only for a limited time.
A few years ago there was a commercial for Volkswagon Jetta where the car was parked in front of a grocery store. Suddenly from off the screen you see a shopping cart go rolling towards the car. Out of nowhere a guy goes running as fast as he can to the shopping cart and tackles it like a football player. Then the commercial said something to the effect of how much Jetta drivers love their cars. It was a funny commercial. Jettas are pretty nice cars too, so I would consider buying one. Plus the commercial helps me to remember the car.
Any of the Geico (car insurance) commercials were stuck in my mind . Yes, I did purchased their product when I bought my very first car under my name and needed to get insurance for it. Geico was the first company that came to my mind because it was almost in every channel on TV and radio. Most of all, they had catchy and funny phrases that other people joke about or even use in their conversation like the " I saved a bunch of money by switching to Geico". Those commercials really had an effect on me.
Trying to consciously think of a commercial is very hard to do. I sat for about 5 minutes thinking about a commercial that had impacted me in any sort of way and really couldn't come up with anything. However what is funny is that when I watch TV, I could pretty much sing along to a lot of the songs in commercials or even imitate the words of most of the slogans as they are happening. This is probably because subliminally I remember these commercials but they are only queued when I want the product or see the commercial.
The commercial I remember the most was for Sprite, however you did not know it was a Sprite commercial until the end. The scene started out with two small children coming down the hall way for breakfast. The mother was in the kitchen cooking pancakes or french toast. I only remember her serving them something and then joyfully asking if they wanted some juice. On the table was a bottle of Sunny O, a take off of Sunny D. The little girl said sure I want some juice, and then all of the sudden without warning, the little Sunny O guy started talking and jumped off the bottle. Both of the kids jumped up from the table screaming in terror and the mother dropped everything at that moment to protect the children. As Sunny O was talking about juice, the mother quickly shoved the kids into the hallway screaming for them to run and save themselves from the juice. The kids take off down the hall way, the mother frantically following, and then the next thing that happens is that the mother falls down hard as the Sunny O character is very near to her. The little girl in the commercial turns and says MOMMY and the mother screams back to her, "SAVE YOURSELVES." The commercial ends and the sprite bottle is in the center of the screen. That's where you find out it was a Sprite commercial. The commercial didn't make me buy Sprite because I don't care for the product, but the commercial was enough to make me remember the name and product. Everyttime I walk past Sprite, I can't help but laugh because of the hysterical commercial.
There are the commercials about the children smoking when their parents smoke. I find the commercial to be quite interesting as children who watch it maybe likely to smoke themselves unless their parents or someone in their life tells them the meaning of the commercial. You have a commercial full of children talking about when they smoke and in the end of the commercial the narrator comes on and talks about second-hand smoke and your children. If a child only caught part of the commercial and not the end what would they think? Let’s say the child was alone and thought it was cool that all these children were smoking. Commercials have a powerful effect on the minds of those who are extremely susceptible to its messages.
The last commercial I saw was for Wendy's new hamburger that has sauted mushrooms on it. The commerical has people in everyday jobs such as an office worker, a repair man etc giving reviews of the hamburger and their reviews are more like a food critic than an every day person, which stuck out to me. I think I would buy this product because it looks delicious and I like mushrooms, but not because the people in it spoke sophisticatedly.
I like the commercials that are upbeat and musical, such as Old Navy, GAP, and even some Target ads. The latest one I enjoy is for WII music. However, I don't purchase clothing at Navy or the GAP so although I may like the commercial, it doesn't make me run out and buy their products. I was willing to buy WII Music until I read the reviews and my children told me it was a waste of money.
The commercial that I remember most often is one that came from my childhood. It was the commercial that had Air Jordan and Larry Bird shooting baskets. It had them playing a game of Horse I think and the winner got some McDonalds. To this day anytime I see a McDonalds I think to myself "off the rings of saturn, off the railroad tracks, off the backboard...nothing but net." This does not make me want to go eat McDonalds now days but when I was a kid that is all I wanted because I wanted to be just like Mike.
The commercial that sticks out to me first when thinking about it is the “Free Credit Report.com” when the guy is working at some dinky little restaurant that’s nautical themed and “it’s all because some hacker stole my identity”. I will never go to that website because it isn’t an actual free credit report, there’s always a catch. The reason that commercial came to mind though was due to two things: it’s frequency of airing on the television and because it’s so damn catchy! Just recalling it I have the song stuck in my head, it is a perfect jingle with music and lyrics to promote what they’re trying to sell me.
I was actually able to find part of the commercial that made me use dove soap for years now. Because of their commercials, I can never buy other kind of soap. I have to buy Dove. Now I use Dove shower gel, but although my husband hates Dove, he has to use because that is the only soap I feel safe buying for him.
http://www.youtube.com/watch?v=23LZMSf2ljk
This was one of the first commercials that I watch many many years ago in Romania and from that point on, I have been using dove. I feel that using any other kind of soap will cause my skin to be dry. I actually think that using other soap bar will indeed dry my skin. My husband disagrees completely though.Something about this commercial and the smell of the soap made me addicted to it. The music in this commercial and the words used makes me feel safer using Dove soap bar. Even after I moved to the U.S. I still went and bought Dove. A little crazy I know:) What is interesting is the fact that Dove is more expensive than other soap bars, but because of the commercial, which makes it clear that it is the safest soap to use, I am willing to pay the money. The also have other commercials where the soap is used by a beautiful woman and her skin just glows instantly and that is something that we all want. We all want to feel our skin soft and pure white like Dove. So yes,i buy the dove soap in attempt to imitate those nice showers that the very sexy women in the commercials take and feel as pampered after my shower as they feel (or look...or act like in the commercials.)
Without my knowledge before taking this class I was modeled to use Dove. I observed the commercials and I went on and bough the soap; I wanted to and I tried to enjoy (imitate) the same atmosphere that the women in the commercials did, but I never did. I was done in a studio by professional. However,when I go to the store and I see Dove soap bar, I buy it!
The commercial that always comes to mind are the old Herbal Essences commercials. I have in the past purchased this product, mainly because I like how it smells and it is not too expensive. But if you all remember the commercials then you will know that I do not remember them because of the shampoo. The commercials would have women in the shower making orgasm noises while washing their hair. THAT is why I remember the commercial. They were impossible to ignore when they came on.
The commerical that sticks in my mind the most is the new commercials for the ped egg. In the commercials, the demonstrater continues to show how easy it is for you to use the ped egg and how it sits perfectly in the palm of your hand. They then go on to show you that while the blades are sharp, they won't cut you because they won't "pop" this balloon that they then use the ped egg on. I never thought I would be one that falls into the gimmicks of these commercials but because I was constantly seeing the commercial, it stuck with me and I did actually go out and purchase a ped egg. I wanted to see just how it really worked for myself as the deomonstrated made it look very appealing and for $9.00 it is better than paying for a pricy pedicure, this was also in teh commercial and appealed to me especially because of the economic times we are in and saving every penny is necessary.
I can't exactly tell you which commmercial really gets stuck in my head and makes me want to purchase the item they are trying to sell. The only commercials that get stuck in my head are the ones that obnoxious songs, unfortunately that would be the only thing that I remember from the commercial, it doesn't really get to buy the product they are trying to sell. An example would be the Vonage commercial. Another aspect of a commercial that would make me remember it would be the really funny commercials. An example would be the commercial where a guy is getting a tattoo of his girlfriends name on his arm, Donna. But, then he doesnt have enough funds for the entire tattoo, the tattoo artist stops at Don. The girlfriend is so angry and walks out on him. I think it was a credit card caommercial, I just can't really remember. And finally, for some reason I remember the really stupid commercials, most of them are the ones that don't make any sense to me; like the Geico ones!
I remember a commercial that came out several years ago. It was a commercial for Kotex. They had a small red ball bouncing throughout the entire commercial. At the end of the commercial it said "Kotex fits. Period." The red dot then fit in the last period after the word period.
I would not buy that product, because first that is a very personal product so I would only use what I already know I like, but I remember it because it was disgusting. We already know what the product was for, and yet they went over the top with a red period ball, and beyond that said "Kotex fits. Period." Having a ball the size of an egg fit in the period mark. This commercial ran forever, and it is something I wish I could forget.
Hi! I'm Jillian from Las Vegas, and I have recently been convinced by the SkinID commercial by Neutrogena. The commercial features Hayden Panettiere discussing skin and how all individuals have different skin types. It talks about the new product: SkinID, and how it has been more effective than Proactiv in clinical trials on the 14 leading causes of acne. I myself have tried Proactiv and though it was effective for me at first, my skin grew fairly "immune" to it. This is why the commercial struck my fancy - it wasn't Hayden, though I do like the show Heroes. I'm in my early twenties and don't have horrible skin, but I would like my skin to be clearer and less blotchy, so the commercial got my attention. The testimonials incorporated also made me think. I went to the website to do my free skin evaluation and noticed that the questions asked took so many parts of my life into account. This impressed me, as did many user comments on the product on many threads that I researched, so I gave in and recently purchased my own set of SkinID products. (By the way, it's been a few days, and my skin is so much softer!) :)
A commercial that has stuck in my mind is the commercial about Hershey’s kisses. Since it is the holidays, I remember the Kisses are playing the “We Wish You a Merry Christmas” tune. The kisses are shaped in a tree formation and each kiss would pop up and ring like a bell. I love chocolate, so every time I see this commercial or I see a Hershey’s Kiss, I want to buy it.
A commercial that has stuck in my mind is the commercial about Hershey’s kisses. Since it is the holidays, I remember the Kisses are playing the “We Wish You a Merry Christmas” tune. The kisses are shaped in a tree formation and each kiss would pop up and ring like a bell. I love chocolate, so every time I see this commercial or I see a Hershey’s Kiss, I want to buy it.
There is a particular cell phone commercial I have seen recently that popped into my head when reading this question. The commercial is promoting a full keyboard cell phone useful for texting. I definitely would not purchase the product because I find the commercial extremely annoying! I think I remember the commercial because I have seen it a lot lately and it annoys me everytime I see it.
One commercial that sticks out in my mind is the recruitment advertisment for the US Navy. It depicts people smiling and doing a varity of tasks as well as their comments on how they were prepared for their "real life" career by starting it in the Navy. I always play devils advocate and consider the source before making a decision. People who write these advertisments are obviously biased. Also the catch phrase they say on the recruitment commercial is "Navy, Accelerate Your Life." I definetly do not want to "accelerate" my life. It reminds me of racing to the finish line and I am in no hurry to finish my life any time soon.
I always have an easy time remembering the Geico commercials because they incorporate humor. A good commercial makes me laugh. Specifically, the commercial with the squirrel running out in front of the car, and then laughing with his buddy when he sees it careening over the edge of the road. While I'm not likely to go out and purchase a new insurance policy because I find a commercial funny, I definitely won't be fast to forget Geico when I think of insurance.
In relating this to the theory of social learning, I think that Geico has used humor for attention and retention. However, it attempts to offer motivation by claming lower rates. It's not sufficient motivation for me to change my insurer, but it might be for someone else.
There is a new McDonalds commerical on TV where there is a guy singing an R&B song about how his girlfriend is cheating on him with Mcnuggets. This commercial is extremely funny to me and the fact that I already really like McDonalds nuggets makes it that much better! It makes me think about how much I would like some of the nuggets myself and that the next time I go to McDonalds those nuggets will be the first thing on my mind.
I remember the Budweiser commercial with the frogs. 1 frog simply croaked “bud”, a 2nd frog croaked “Weis” and the last frog croaked “errrr”. There were variations of the commercial as well putting the frogs into different environments. I even remember that Budweiser had to stop the commercial because the frog characters were becoming very popular among children. I still drink Budweiser regularly to this day. Not sure if the commercial had anything to do with it. I think price has more to do with it because if Heineken was cheaper, I would rather drink that.
The first commercial that comes to mind is an infomercial for a product called Shamwow. The product is used for cleaning and wiping up spills. The commercial makes me want to buy the product because it looks extremely effective. It is not only the demonstration of the product, but the comments from the satisfied customers that is convincing.
I honestly dont watch a lot of television at all, but what I do watch is UFC and all of the fight shows. So, I can say that as they advertise the next fights coming up daily, it stays in my mind and I remember to get off work for the night of and either order the fight, or make sure I'm somewhere to watch it. Without the continuous advertising of the fights, no one would be able to plan for them nor remember when they are or whos fighting.
The most recent commercial that is stuck in my mind is the new Burger King commercial with Spongebob. They took the "I like big butts" song and made it into "I like square butts" and they have dancers dressed as Spongebob but with square butts. This is in my mind because I find it a very inappropriate way to advertise Spongebob toys to children. Even my 10 year old daughter agrees, every time the commercial comes one she talks about how inappropriate that song is for kids. It does however bring attention to the fact that Burger King has Spongebob toys, and I am sure the kids will remind their parents of that every time they drive by one.
The commercial that comes to mind is a burger king commercial advertising a 99 cent kids meal with the purchase of a value meal. Seeing the commercial does not make me want to go out and buy the value meal. The commercial sticks in my head because they remix a popular hip hop song and the new song is performed by the child character, spongebob squarepants. Although it does not make me want to buy their food, it is one of the funniest commercials I have seen in awhile.
The first commercial that came to mind was Subway’s five dollar foot long sandwiches. The most recent version of the commercial I saw was of a man walking into subway and he’s deciding on what to order. Then a bunch of teenagers dance in and start singing the infamous “5…5 dollar….5 dollar foot longgg!” The scene reminds me of a scene from a musical. I would buy the product because I’m motivated to eat healthy, be happy, and all the while, save money.
I watch tv while I'm getting ready for work or school, and almost every day I see this commercial for some type of exercise pump/gadget that claims to increase a woman's breast size. It seems like a joke to me and I defintely would not buy it because of that and also that the commercial is just weird. The only reason I remember it is because it's on tv so often.
The commercial that popped into my head first was the Jack in the Box commercials. The particular one I was thinking of was where Jack comments on a competitors claim that the customer can have it their way then Jack states that they can't if they want breakfast after a certain time. The funny part of the commercial involves Jack ripping off the sleeves of his shirt and stating if he is wrong do something about it. A social learning perspective about this commercial would claim that I have observed a restaurant that serves breakfast at any time of day. Since, I enjoy eating breakfast foods at different times of day (thus imitating the situation in the commercial) I may be inclined to purchase the products. I have found myself in the situation that right after work I want something fast and inexpensive like a ham and cheese breakfast sandwich. I may not consciously remember the advertisment at the time but since the connection has been formed I have gone to Jack in the Box and purchased their products for this reason.
I always seem to remember the chia pet commercials. I'm not a fan of the product so I have never purchased it. The main reason why I remember it is because the annoying song they use to advertise it. It kinda gets irritating once it gets stuck in your head.
The main commercial that is stuck in my mind right now is the five dollar foot-long Subway commercial. The commercial is short and contains a choir singing the five dollar foot-long song. After the choir finishes singing, a delicious sandwich is shown, and then regular people are seen enjoying the sandwich and also singing the foot-long song. It wasn't long after I had seen the commercial that I had a craving for a subway sandwich. Unfortunately, there is no Subway near me so I had to settle for Port of Subs instead.
It's a Heineken commercial titled "Let a stranger drive you home" It features one of my favorite songs by Biz Markie and features a group of friends that have just wrapped up a good night of partying and chose to take a taxi home instead of driving home intoxicated. It's a very creative and unexpected approach to sale some beer. It incorporated the innocence of the song with the responsible choices associated with drinking alcohol.
I remember seeing a commercial for a new hamburger at Jack in the Box. It showed other people just like myself eating the hamburger and enjoying it and then showed a full screen picture of it up close. I normally don't go to that place to eat but when I was hungry the visualization of the people eating the Hamburger and enjoying it also made me crave it, and therefor I had to try one for myself.
One commercial that I’ve recently seen is the McDonald’s one with the squirrel thing from Ice Age in it. Basically, at the beginning of the commercial, the squirrel thing is sniffing around for his acorn. When he finds it, he seems really happy. But THEN he smells the Happy Meal and goes towards it. He then gets stepped on by a dinosaur. Then a female squirrel takes the acorn and you can see that the Happy Meal was a trap.
Although I think that this was a clever commercial, I don’t think that I’m likely to go and purchase a Happy Meal. When I was a kid, I got sick from eating McDonald’s once, and I haven’t been there since. I remembered this commercial because it made me think about all of those times McDonald’s has tricked kids into wanting Happy Meals. I think that if I was a kid right now and I had seen Ice Age, I would definitely want a Happy Meal right now. The squirrel loved acorns, but he loved the Happy Meal more so it must have been better.
The commercial the sticks in my mind is an advertisement for Dish TV. The setting is a group of executives sitting around a meeting table, discussing the success of their competitor. Then the man at the head of the table asks the staff what they can do to make their product better. There are two men sitting to his left who come up with a suggestion to play a “Blame Game” at which he follows by saying I blame Elaine, the woman sitting across form his. Would I buy this product, NO.? I remember this commercial because it depicted my attitude regarding utility companies. They are all about making money by any means necessary.
The commercial that comes to mind is from freecreditreport.com. There are many versions for that company but the same little jingle! I’m not likely to visit the website no. The commercial is most memorable because of the jingle. It’s catchy and easy to remember in which if I even hear it in the background, it will be stuck in my head. The fact that the song contains the businesses information and name makes the consumer always know the website and the company.
"Head-On, apply directly to the forehead" The loud voice just kept repeating that same phrase over and over again. I don't remember the visuals, just the noise. That commercial was so loud and obnoxious. I got annoyed every time it came on--which seemed to be every commercial break. Sometimes it would come on two or three times in a row. But I get migraines, and I'm willing to try anything at least once if there is the slightest chance that it will make my headache go away. So yeah, I bought the product--which is basically Ben-gay on a stick.
The Verizon Wireless commercial where they are in an ice cream shop. They have a cup of ice cream with I think 6 sprinkles on it. The Verizon wireless guy says these sprinkles represent the people you can call on any service at any time. Then the "dad" of the family take a large bucket type thing of sprinkles and poursit on to the small cup of ice cream representing the millions of people they can talk to for free on the Verizon network. No I would not purchase it because Im happy with my phone service. I remember it because it is funny and silly.
A commercial that sticks to my mind is that of the soda "Fanta". They have a really catchy song: Wanna Fanta, Don't ya wanna wanna Fanta..." The girls are dressed to represent the different flavors of the soda: orange, grape, pineapple, and strawberry. They are also dressed in sexy clothes so it’s mainly targeted to men but can gets a woman's attention as well by wanting to be like them. I believe that it targets both women and men. Women because the commercial suggests that if you drink that soda, you will be just as attractive, cool, or some form of that. Men because the commercial has really hot girls that men are attractive to. The girls are always doing really fun stuff like being at the beach, on jet skies, dancing, exc. I wouldn't go and buy the product simply because I don't like to drink soda so any commercial that deal with soda I’m not really interested in buying but this commercial did stick to me so that has to say something!
As a teacher’s assistant, I have learned that children have a very short attention span so if you are going to teach them something it need to be fun, solvable, and explainable in their terms. To keep a child’s attention, one must determine what the child likes weather it’s playing outside, candy, free time, exc and reward them when they have accomplished or learned the skill or behavior. We also have to make sure not to reward them all the time because then if the child see that he or she is not being rewarded for that particular behavior or skill, he or she will most likely not engage in it. We have to make things solvable for their age and explain it in terms that they will understand. I do often notice children imitating others for example their parents. Children learn mostly through their parents. They imitate their behaviors, vocabulary…well just about everything. The one example I love is that of career day, they get to pick what they want to be when they grow up; most of them pick a career that someone whom they admire have, for example their parents, uncles, aunts, and yes even us teachers/teachers assistants.
A commercial that I remember was for a cell phone company I think. I think I remember it because it was hilarious, not because of what it was selling though. I had to think about it for a minute to really recall what the product was. I have no intention of switching cell phone carriers because of the commercial.
I am not really influenced by commercials as an adult. However, I see my kids being influenced all the time by things they see on commericals. Toy commercials are especially enticing because the toys do all kinds of fun things on t.v. but they do not actually do those things in really life.
It is so funny that you are asking about commercials that have stuck in my mind because my BF and I talk about this all the time. We quote commercials from the 80s like "My Buddy" and "Kid Sister". We sing the jingles that go along with them. We even quote the "Say No To Drugs" campaign commercials ("You, all right? I learned it by watching you.") Funny that I happen to inadvertently use that one as an example because it's about the teenager who learns to do drugs by watching his dad.
As a child, the propaganda totally got to me; I wanted all of those cool toys! As adults, of course we are a bit more keen and know when, in essence, we are being manipulated. There definitely are ads that make products appealing, though. I think it is easy to get sucked in sometimes if we aren't careful. There are definitely products I buy based on what they tell and show me about it.
Yes. I remember the commercial for the new Coffee Toffee Twisted Frosty. Yes I did go and buy one.
When I see clothing commercials such as ones from Old Navy or Target and I see something I like, I will go to the store soon after to shop.
There's a commercial that my daughter and I crack up at every single time it's on. I would not buy the product because I laugh so much I never paid attention to what it's advertising...maybe insurance (?). It has a little playing with a really nice toy truck. A man comes up and says, "Times up!" and takes the toy away. He then hands the little boy a cardboard truck and the boy looks at it funny and says something about it being a piece of junk.
On the other hand, if there's a commercial advertising a product that interests me, I'd definitely think about buying it. A good example is the Pizza Hut commercial that came out awhile ago advertising their new pasta dishes. They make them look delicious on tv!
There are many commercials that stick in my mind, some of which are simply because they have a catchy song or cute story. Generally, the commercials that I remember are the ones that are personally relevant or that sell a product I would like to buy. Like I currently keep thinking of a Dove deodorant commercial for their new deodorant that is supposed to make your armpit hair grow slower or more thinly or something of that nature. I remember it because I already generally buy Dove and this seems like a very cool new feature that I would buy. These are generally the commercials that I remember because they are things I commit to memory so I can get them when I go to the store. Otherwise I generally think they are cute for maybe an hour and then forget them again. There are very few commercials that influence me and make me want to buy a product, but they are generally for offshoots or new versions of a product that I have used previously so that prior knowledge gains my interest for the commercial and helps me to commit it to memory.
I'm truly don't notice commercials. Generally, commercial breaks are my time to run to the restroom, grab snacks, or finish chores. I purchase products of my past experiences with the product and product referral from family and friends. Also, as I shop, I read labels. I may switch products based on fragrance or cost not really knowing much about the product.
I don't have a need to purchase such insurance, but the Geico ads with the cavemen are memorable. They use a combination of familiar tunes, repeat story line/tagline ("even a caveman can do it"), terrific make-up to create cavemen and relateability
There is a advertisement about a particular car with a phrase that replays over & over in my head whenever I see or hear it, "zoom,zoom,zoom". Soon my sister is saying that.
Another add that I see on tv where I actually go and buy the product is McD's McCafe...mmmm ice coffe. It looks so refreshing. :) If not McCafe's I pay way more and go to the one that is on every corner!
When I was in fourth grade, my friend and I made up a montage of songs from commercials. I can't remember all of the songs, but I do remember the old Kit Kat Song ("Give me a break! Give me a break. Break me off a piece of that Kit Kat Bar.") As I'm singing that song in my head, my mouth is watering and now I'm craving chocolate. It looks like their ad is still working almost 20 years later!
All of the McDonalds commercials stick in my mind. Anytime I see an advertisement for McDonalds I immediately want to eat french fries. I think they are wonderful at advertisement and use every opportunity to their advantage.
I generally do not buy products based on their commercial however if there is a good song playing in the background I'll try to Shazam it for purchase... but as some have posted (i.e. McD's) I too salivate or become obsessed with the thought of a particular food until I buy it especially when I'm on a diet or trying to eat healthier
The other day I was watching TV and saw the new DirecTv commercial. I thought about switching to directv when I saw it because of the package deal and the lower price;however, the thing that really caught my attention is that for every friend you refer you receive $100. Because of the promise of money this commercial got my attention and made me think of switching. Good marketing Directv!
One commercial that stands out is the Folgers coffee commercial. The main part in the advertisement that says, “The best part of waking up, is Folgers in your cup,” is what I remember most from the commercial. Oddly enough, I do drink Folgers coffee. However, I do not believe that I bought the coffee solely because of the commercial. Other factors such as taste and price were factored into the decision making process of buying this product. Folgers coffee company although, has a great jingle that goes along with their slogan, and is easy to remember, which is probably why their commercial is so effective. Furthermore, after looking at their website versus the advertisement on television, I think would be more inclined to buy the product if I looked at the website first. They have a Folgers coffee container with a cup of coffee, with actual steam coming off the cup, to simulate real coffee. This alone makes me want a cup of coffee right now, and with the Folgers already sitting in my pantry, I’d say the coffee company has pulled me in.
What comes to mind for me are food commercials. I am a huge foodie and if things look good on television or if I am hungry watching television it always makes me want to eat what they are selling. To be honest most of the ones I remember are fast food and when it comes down to it I probably wouldn't go out and get it but in that moment on television that stuff looks delicious!
I am easily swayed by commercials. Especially informercials. It does not matter what they are selling, when I watch information for a long time I get an overwhelming desire to buy things.
The commercial that sticks out in my mind is the commercial about the “Wonder Hanger”. The commercial shows you how much the Wonder Hanger saves a person room in their closets. It’s a great idea and it basically cuts your closet space into quarters by using the hanger. The Wonder Hanger has four different hangers attached to it and the hanger drops the clothing down from four hangers into just one single hanger. This is how it saves space in the closet. Not only do you get the hanger when your order it, but you get lights for your closet and two “bend-a-hangers”. All of these items can be purchased for under $20. I am very likely to order these items because my closet is absolutely filled with clothing.
I want to talk about St.Jude's Hospital commercial, it was very touching, it showed children being so sick with cancers, and their parents talking about how if not St. Jude's their child would already be dead, also it showed how actress Jennifer Anston and others support this charity, and that was my call, i started sending in money every month to this St.Jude's charity, so even so this not a commercial but more like supportive charity this still worked, and made want to do this. But other commercials such as Kohls store when they show that one day only they are having 30% or so off anything i would buy that definately brings me into the store as well. Or some shapoo product that strengthens the hair really touches me and makes me go to the store and buy it, to try it out, because i want to have stronger hair. So, yes i think almost any commercial catches our attention and makes us want to be like the people in the commercial.
I can clearly remember a commercial I saw yesterday for the new Palm Pixi cell phone. I remember hearing the name "Pixi" and thinking that was cute, so I paid special attention to the commercial. I remember the cell phone looking similar to the iPhone, however, it had buttons, which I prefer. I also recall there being cute music in the background, similar to a pixie, twinkly noise. I loved the phone so much and thought the commercial was adorable, I started researching the cell online. I even told my boyfriend it would be a good holiday gift for me! I remembered this commercial for a few reasons: the name was cute and caught my attention, it reminded me of my old iPhone, but it had buttons which I liked and lastly, it played fun music which caused me to remember the name "pixi" because I could associate it with the twinkly, pixie-like music.
I recall many commercials about Glenn Learner, a lawyer in Las Vegas. I hate those commercials and would never utilize his services because of his commercials. I recall those commercials I think because I dislike him so much, hes got a song that sings out his phone number, slogans and so on.
Believe it or not, the commercial that sticks in my mind is the “Perfect Brownie” advertisement. The ad is similar to a mini “infomercial,” I really think this commercial runs during every break on the Discovery Kids channel my five year old watches most often. The reason it sticks in my mind is that every time it comes on, my daughter screams with excitement “mommy! It’s only $19.95, I want that!” I think this commercial excites her because it is full of kids similar in age, baking brownies, decorating them, and eating them. Of course they look like they are having a great time. Absolutely not, I would not purchase this item; I would not want to teach my daughter to purchase something based on an advertisement. She gets excited at the “snuggie” commercial; we would have every item advertised on television if I made that mistake! Personally, the only commercials I do pay attention to are anti aging creams and serums, if one is advertised by a name that I have used and trust, I might try it.
A commercial that sticks out in my mind is the Axe Body Spray one from around the beginning of the year. A man made out of chocolate walks around and either breaks off pieces of his body to pass out to women or has them bitten off by smitten females. His unwavering smile is huge and vaguely creepy, while a catchy tune plays throughout the commercial. I am not a purchaser of Axe Body Spray. This one sticks with me because of the originality and how it borders on silly/disturbing, but mainly because of the song used, Touch of Love by Allen Toussaint. Even when commercials like this one are for a product that I do not use, I cannot help but make an association between the song and the commercial. Now whenever I hear Touch of Love, I think of the guy made out of chocolate.
I remember the commercial by cra z art. It features a mini cake maker. They are three layered and look like little wedding cakes. I'm kind of a sucker for cake, weddings, and miniature things but it also stuck out because my daughter asked me to buy it as a christmas present for her. I probably will end up buying it honestly because who can deny the visual of your tiny little daughter cheerfully making tiny little cakes? This commercial definitely is geared towards younger female children and they make everything look pretty and fun. This is genius because there are thousands of books out there on how parents just can't say no. I don't always lose so I'm going to have to say that commercialism and I are fairly even.
The commercials that always stick with me are the e-Trade baby commercials. I’m not into buying stock or anything like that, but I considered it when I saw the commercials over and over again. I love them because they are so funny. My favorite is when the boy is talking and there is a clown standing in the back and he says “so now everyone’s asking me what I’m going to do with all this extra coin. So I got a clown…and I really underestimated the creepiness.” Hilarious! To me, that is the key of a good commercial, one that can make you laugh because then you remember it better.
The greatest example of a commercial that I have observed imitated and modeled was a Mac commercial where they where advertising people moving their file to a Mac from their old PC. The reason for the move was that the new windows software was out and windows was promising a better version because the last version and the version before was super slow, crashed a lot or got viruses. The people on the commercial stated something like “ If I’m going to have to move all my files any way, why not convert a system that doesn’t get viruses and has the number one consumer satisfaction rate.” My PC had just crashed for the long hall and I had to pay some guy $250 to get half of my old documents I need for school off of the hard drive. Any longer and it would have been another $90 which was his rate per hour, who willing admitted he only had his GED. After that event and then seeing the commercial, I went out and bought an Apple.
A commercial that has stuck in my mind for years is the Pepto Bismol Open Auditions commercial. It shows a woman dancing all wacky and singing the jingle. She is completely mispronouncing every word and her expressions are very funny. I found and still find myself imitating the commercial on several occasions. Also, whenever I am facing one of the symptoms and think of what I should take, I end up repeating the whole Pepto Bismol jingle the way the woman does. So yes, it does help me remember the product when I am in need of something for my "nausea, heartburn, indigestion, upset stomach or diarrhea"
I recently saw a commercial for some brand of alcohol. It was all these people on boats throwing big rocks into the sea to make an island. They put bags of sand and fake palm trees and tried to make an island. Now I won't buy this product for one i do not drink and two i really do not remember what brand. I think i remeber this comercial because when I sae them trying to make an island that first thing tha popped into my head was "That would never work" but then i though about it as if it could work.
I honestly can think of "many" commercials. But a specific commercial that I can think of is the Carl's Jr ads. http://www.youtube.com/watch?v=i_iRnhNsyK8 For a few years now, Carl's Jr have been using beautiful attractive women to sell their burgers. For men and especially teenager boys; the best way to advertise is using sexy women. Teenagers hormones are already accelerating and watching a woman eat a "huge" burger for some reason sticks to the mind.
The commercial that most stick out in my mind right now are the commercials for the GAP. They are filled with catchy cheer-like songs with memorable beats and silly dance moves and breakdancing. The people in the commercials look hip, happy, and like they are having a lot of fun. I don't think that I will necessarily shop at the Gap because of this commercial but it definitely sticks in my mind as something that is cool and trendy.
I usually recall commercials for one of two reasons, either there is an element of humor or it is paired with a 'catchy' song.
The most recent commercial I've been unable to purge from my mind falls into the previous category.
It's an import beer commercial for Dos Equis, and NO, I would not purchase it as I am a "domestic" sort of person. There have been a series of these commercials featuring the "most intersting man in the world" and incorporates a lot of dialogue humor that appeals to me. In the advertisment, the narrator describes this man's accomplisments i.e "he lives vicariously...through himself" or "the police often question him- just because they find him interesting".
In short, I often disregard TV or radio commercials, that is unless they are either humorous or 'catchy', or if I am simply trying to fulfill a specific need. For example, hearing of a car sale at the local dealership when I'd been considering buying a new vehicle.
PSY Learning & Behavior student UNLV
There was a popular commercial for Verizon Wireless during which the representative walked around different parts of the country asking "Can you hear me now? Good." I wouldn't buy the product because I'm loyal to AT&T, but I remember the commercial because of the repetition of the phrase.
I remember the Old Spice commercial. It was particularly humorous. It didnt want me to buy the product though. It is aimed at the male populace and sells their product in a commical way. it is not particularly violent, but in an odd way, it tries to define what a man does, thinks, and how he should smell.
Many years ago, Michael Jordan was the image of Gatorade. I was a huge Michael Jordan fan and therefore I loved the commercial. As a kid, I was never a really big fan of the Gatorade drink, so it didn't really make me want to buy the product, but I would notice that other kids that would participate in sports with me would always have a Gatorade bottle and it seemed like that was a part of their uniform as it usually present every time they came to play.
The commercial showed Michael Jorday going through a normal day, from warmup to actual game and it showed that he always had his Gatorade with him and in order to be more like Mike, everyone should drink Gatorade.
The commercial of the guy eating the ice cream cake and his wife looking all pissed off. The commercial is for the new flip camera recorder. This is definately a product I would purchase.
There are two commercials that come in my head. The Verizon and Mac commercials are my favorite. I happen to have both a Verizon cell phone and Mac computer. I love the products and can agree with the ads. Verizon does get the best coverage and the best phones. I do not like AT&T so maybe I am bias. Also, I have a Mac and it is a lifesaver. It doesn’t have the problems like Windows and it saves me a lot of stress. So yes, after seeing advertisements, I did remember the commercials and bought the products.
I do not currently watch television, but I do remember a commercial that previously had an affect on me. It was the Ronald McDonald commercial starring Ronald and all of his friends. They were singing, smiling, and enjoying a delicious McDonald's meal together. All of the characters were happy and looked to be truly enjoying their meal, which made me also want to enjoy McDonald's happy meals along with them. I did continuously ask my parents to take me to McDonalds and saw that as a treat, which I've now outgrown the idea of McDonalds being a wonderful meal of delight and happiness.
Like most people I usually change the channel when the commercials come on TV. The best example of how I see the advertisers trying to appeal to their target audiences and get them to chose the product in imitation of what they have seen is in present day cosmetic commercials. Companies such as Cover Girl have started to use models that are beautiful in a much more mainstream sort of way. I think that seeing some of their spokes models such as Ellen Degeneres shows that any average woman can use their products to enhance their beauty. I think this has definitely affected my decisions to purchase these products. I can see that the imitation is indeed possible and I could gain potential similarities to these models. I believe that the older commercials and those of other companies show a standard that could be unattainable. I feel that these companies have realized that the use of a somewhat average Joe or Jane has more potential in getting consumers to purchase their products.
I saw a Corona commercial recently that made me laugh. I respond well and tend to remember comical commercials more often than any others. The corona commercial began as many of theirs do: A couple sitting on a beach, both on lounge chairs, with a bucket of ice with two coronas with limes in them. In this commercial in particular, a group of 3 women walk by, splashing each other and laughing. The video only focuses on the male as he continues to watch the women as they walk by. It then focuses back over to the male and female as she is giving her boyfriend or spouse the "evil eye". He does not say a word and simply grabs one of the limes, removes his glasses, squirts lime in his eyes, then places his glasses back on his face. I am not a fan of corona and would probably not go out and buy it just because of the commercial, but it is definitely a commercial that sticks out in my mind. Perhaps if I were a fan of Corona, it would have more of an effect on my beer purchases!
Sobe has a newer commercial advertising there no calorie drink. In the commercial it shows brief shots from a photo shoot with a woman in a bikini. She is talking in the background about who she is and why she drinks the Sobe drink. She says, “Zero calories, zero inhibitions.”I have no idea why, but this commercial STUCK in my mind, but it did. It stuck so bad that I actually went and bought the drink! It was not even good. Great marketing on Sobe’s part though!
Sobe has a newer commercial advertising there no calorie drink. In the commercial it shows brief shots from a photo shoot with a woman in a bikini. She is talking in the background about who she is and why she drinks the Sobe drink. She says, “Zero calories, zero inhibitions.”I have no idea why, but this commercial STUCK in my mind, but it did. It stuck so bad that I actually went and bought the drink! It was not even good. Great marketing on Sobe’s part though!
While, I can't think of a specific commercial at the moment, I do know that I get intrigued by comedic commercials. Many times, commercials stick in my head if it involves a clever play on words or if an abstract concept is acted out.
I think of commercials for losing weight. Like the products such as p90x or insanity. Those types of commercials definitely make me want to go out and purchase the product. The way they show the people before and after and how they have each person discuss their experience of these different work out products. They are extremely motivational and they make me want to go out and start that specific program right away. I really like products and their commercials for them, but i do tend to fall for those types of things very easily! Although i do believe that those programs do work very well and are very good for the body!
The commercial that comes to mind and it's possibly because these commercials are constantly on tv are the ED commercials where the ending scene is always with a male and female in their own bathtubs. I am not going to buy the product but I think that sticks in my mind because it's such a strange ending to a commerial for their product, however it's the same ending in each type of commercial. I constantly try to figure out what the advetiser was trying to get across with that scene.
I remember the old band-aid commercials because the jingle gets stuck in your head. "I am stuck on band-aid brand cause band-aid's stuck on me." I do not buy band-aid brand, I buy what is no sale.
I remember the old band-aid commercials because the jingle gets stuck in my head. "I am stuck on band-aid brand cause band-aid's stuck on me. I don't but band-aid brand, I buy what is on sale.
Commercials work for me when it's a product I find useful or perhaps was already considering. For example, I like my house to be clean and smell clean, so the Swiffer & Febreze commercials work on me. I recall a specific Swiffer spray duster that removes dust but also smells clean. I purchased this item. As far as Febreze, since I have pets, I always look for "pet odor remover" products.
The Arby's Roast beef commercial when I was pregnant with my son. My mouth was watering the entire time and I went and got one for dinner!!! I think commercials are so powerful, in fact, I only let my 5 and 6 year old children watch PBS because it's commercial free. When they see a commercial for a toy, then they have to have it and whine for it. I just stay away from commercials completely for my own children. As for me, there are so many infomercials that I've wanted to pick up the phone and buy the thing right then and there. Mine and my husband's rule of thumb is to sleep on it. It always seems like a dumb idea in the morning!
-Lara E
There is a commercial where there is a man sitting on a bench by the ocean saying "cigarette" over and over. A shark jumps out of the ocean and grabs him by the arm, but he doesn't notice. He keeps on saying "Cigarette" until he pops a piece of nicotine gum in his mouth, than all of a sudden he starts to yell "Shark". I thought the commercial was funny, and it stuck with me. I have no need for nicotine gum because I am a non-smoker, so I wouldn't buy the product. The truth is, I don't even know the name of the product, all I remember is that the commercial made me laugh. I think the advertising geared towards children is much more insidious because they see something that looks cool and that attractive, popular children are playing with, and they want it. There is always a major let down when it doesn't meet their expectations.
I am not a big television watcher, so I am having a hard time coming up with a commercial that I remember or that has made an impact on me. I do like catchy music and will sometimes find myself singing along as I walk through a room with the television on. However, I do have three children that like to watch t.v. and they talk about funny commercials sometimes. I have never experienced my children asking for any item they have seen, but they have commented on things that they have seen "for sale" on the television. They have also gained knowledge about certain people or inappropriate things from commercials.
~Jennifer Pollpeter
One commercial that sticks in my mind is the Geico commercials. I don’t want to switch to Geico for my insurance but I like the lizards’ sense of humor and he is just so cute. I actually want to buy a little doll of him for my doll collection. I have seen other commercials, especially for food, that make me want to purchase it. Commercials can definitely make me hungry.
A commercial that has stuck in my mind is for zappos.com. It's the commercial where the puppet is trying to list the five ways to add to an elegant dress, and when he gets to number five he screams because he realizes he only has 4 fingers. the commercial hasn't caused me to purchase anything, it has made me curious to check out the website to see what you can buy on it, but I haven't looked at it ear, I just remember the commercial because it's funny how the puppet freaks out when it realizes it only has four fingers instead of five and seems to fall out of the chair. Many times, I don't really pay attention to commercials too much, unless it somehow catches my attention and they rarely cause me to go out and buy what's advertised. They may make me think about what's being advertised, but I've never just went out to try an buy something I just saw on television.
I rarely am persuaded by a commercial, I usually use them to teach my children what not to do morally. However some do stay in my mind because they are so annoying or funny. One that is annoying is the one where a little boy is spilling milk down the front steps, or the one where a mother just smiles after moping the floor and her kids run through with muddy feet. I can guess at the product but have no idea of the brand.
1.
A couple of weeks ago, I was running on the treadmill at the gym. I was watching tv when a Wendy’s commercial came on that showed individuals eating food and their facial expressions made after every savory bite. As I was on the treadmill, all I could think of was tasting that delicious food. I wanted to get off the treadmill and drive immediately to Wendy’s (and if I wasn’t on the treadmill, I definitely would have!). It was at that moment that I really felt the power of advertisement. That commercial was so well done that I thought about Wendy’s that entire night, and the salad I ate for dinner was not satisfying at all. Thus, I definitely think advertisements are effective in getting individuals to want that product, and I am guilty of it myself!
Alissa Goetz
ASU ECD 504
There are a few commercials I remember, especially humorous ones. As a family, they are a great source of entertainment and we even discuss them off and on-- our favorites, recent ones that brought us to laughter and we'll laugh about them again and again. I like the serial ones, such as the Geico commercials. I don't recall ever being persuaded to buy something because we liked the commercial. Although, I admit, I've been swayed by some infomercials. I have been tempted to buy and usually come to my senses, but there have been at least 2 products I have purchased because of what I saw on the infomercial. I think they work on the same power of persuasion.
Karen B
ECD 504
ASU ECD 504 - Response
The last commercial that I have seen that has stuck in my mind is the commercial for the Ab Circle Pro. It influenced and stuck with me, because I wanted to get back in shape for the summer. I did not end up buying this product. I instead got a gym membership to work out daily. I remembered the commercial, because of the before and after photos, and the users success stories. Kids get stuck on commercial the same way, just like Bandura had found, children learn by observing actions of others. If they see a commercial or a tv show where kids are having fun, laughing, and using cool toys; they are going to want that toy.
I am constantly reminded of the Droid phone commercials. It is the robotic way they pronounce it that has stuck with me. I will not buy the product because it is too much phone (it is heavy, big, and excessive for me). When I do see a droid though I somehow can't help but say 'droid' in my head!
Loudness does turn me away from products, such as sham-wow commercials. I do not like his headset and shouting...it turns me off and I get a feeling that I do not want to be associated with a product like that.
A recent commercial that has stuck in my mind is the IPhone 4 commercial which shows people using the video chat function. There is no audio, just vignettes of people using the function in different ways to expand telecommunication; a soldier joins his wife in an ultrasound session and a couple uses sign language to ‘talk’ on the phone. As a price-sensitive consumer, I’m not likely to go and buy the IPhone 4 but I remember the commercial because it evoked strong emotions while I watched it.
One that stands out in my mind is the Progressive Auto Insurance commercial. I am SO annoyed by those commercials, as well at the Geico commercials, but because I see them both so much, I checked both out when I needed car insurance. It turns out Progressive was the most affordable for me, so it is the one I chose. I guess, unfortunately, the commerical did have an effect on me. It caused me to look into it and purchase the coverage.
A commercial that I always get stuck in my head is the Jeep commercial with this song in the background that repeats "I live, I ride, I am." This commercial was on all the time for while, so I saw and heard it a lot. Moreover, while I probably would not buy a Jeep, it does make you consider it because the commercial makes it seem cool to ride around in the mud in a Jeep. I guess this commercial left an impression because it gets me emotionally involved, wanting to have fun driving, and it is repetitive and with a short jingle that is easy to remember.
Hello-My name is Virginia and this is a posting for my ECD 504 class, Masters at ASU in Early Childhood Ed--
The Corona Light Beer commercials have always stuck out in my mind. They are so slow paced, often with just the sounds of waves gently lapping at the beach and there is no other audio. I believe that because most commercial are so loud, past paced and anxious to get your attention, the unexpected silence is intriguing and pulls the viewer into see what might happen next. A sense of anticipation is built. Also, at the end of the commercial, when the (adult) viewer realizes the entire commercial is just the relaxing beach scene and waves, there is no climax, it makes the viewer feel that they wish for or need a vacation. The next possible thing is that Corona made them feel this way, which might motivate a purchase. The implication is that by drinking a Corona that you experience the tranquility you saw in the commercial.
Commercials don't really have an impact on me. As I sit here, I cannot recall one. The only one I remember, and it's been playing for awhile now...is the commercial to adopt dogs. I remember it vividly because I want nothing more than a dog, but cannot have one at the moment. I always cry and get mad at my circumstances.
km
I can't recall a specific commercial, but I do know that sometimes I find myself humming or singing a jingle or song from an advertisement. I think I'm affected by sounds more often than visual input.
-M. reilly
I am not remembering a specific commercial right now, but I do think that some advertisers miss the point in the commercial. I have seen numerous funny commercials that afterward, although I remember the funny part, I do not remember the prodicat being advertised. Most advertisements don't entise me to purchase a product, but that is not true with my daughter. When she was younger she wanted everything she saw on TV. Now, as a teenager, she is often taken in by the claims on TV ads.
One commercial that really stands out in my mind is the Geico commercial, where the Gecko spends the first dollar that the president of the company ever made. When the president of the company is looking for the dollar the Gecko asked if it was old and wrinkly. the president of the company says ya have you seen it and the Gecko knows that he bought his potato chips with it so he offers the president of the company a chip. Also, the saying Geico 15 minutes could save you 15% or more on car insurance sticks in my head for some reason i think that it is a catchy slogan. I would not buy this insurance because of the commercial however i find all of the Geico commercials entertaining. I Remember all of the Geico commercials because i like the Gecko and his accent. I think the Gecko is funny and that is why the commercials stand out in my mind.
The Flo commercials for Progressive insurance really stick in my mind. Flo is adorable and pleasantly sweet. The commercial that influences me the most is the one where shes working in the store (it looks like a department store but has only insurance policies on the shelves), and she comes up to help a customer. She asks him various questions, like whether or not he's a safe driver, and when he responds "yes" she tells him he gets a discount for each thing. He progressively gets more and more excited until he's almost yelping (no pun intended). This commercial is not only funny, but also almost gets ME excited enough to want to check out their insurance. I definitely will, the next time I shop for insurance. I almost identify with how plain the customer is and how helpful that Flo is. It definitely gives me the feeling that I may have a similar experience.
One particular commercial I have in mind are the ones for Ally banking. It usually involves a man asking a child if they want something. It could be a bike or toys. When they say yes, the man usually stops them and tells there that there are hidden rules and stipulations that need to be met before the child can get what he or she wants. The ending shot is showing the child either sad or in a state of disbelief. The ending is basically saying that even children know hiding the truth or lying is wrong and banks should know that too.
There is Ally commercial that comes to mind. There are two girls and the main guy goes and asks one of them if they want a pony. She says yes and he gives her a toy pony. He asks the other girl the same thing and brings out a real pony. The first girl looks shocked and says that the man never said she could have a real one. The man tells her that she never asked. The girl looks sad. And the slogan and logo comes up.
I am not pushed to buy or bank with this bank at all. The message it is sending it is trying to send is that banks should just be honest and easy. However, the only thing I remember from it is how mean the man was to the little girl. It is not humorous or clever. It creates a feeling of negativity toward the bank even though that is what they are trying to not do. Instead of making feel like I can trust the bank, the whole set up makes me dislike them and mistrust them more.
I think that I feel this way because of how the girl was treated. I feel she was treated unfairly and the emotion of not liking the man who mistreated her overpowers the message of the bank's statement. I am focused on the situation they give versus the actual message they are trying to send. I feel that if I bank with them, I will be misled and treated badly just like the little girl.
A commercial that comes to mind is one from years ago for the product "Oxi Clean". The spokesperson was Billy Mays, who many people know because of how he seemed to be yelling the entire time. All of the commercials he did started out with "Billy Mays here...". In the oxi clean commercial he demonstrated how well the product worked by pouring various things on fabric or the carpet which would stain, then poured the oxi clean solution over the stain. Miraculously, the stains always disappeared. The images of the stains virtually disappearing before my eyes definitely motivated me to go out and buy the product. Sadly, as most products advertised on TV, it didn't work nearly as well as they claimed.
I remember the commercial with the little old lady asking, "Where's the beef ?", which was an advertisement for Wendy's. I enjoyed watching her and it definitely kept me returning to Wendy's for a cheeseburger. I remember the commercial for its humor.
A commercial that always pops into my head is the one for the chia pets. I have never actually purchased a chia pet, but I remember the commercials distinctly...plant the seeds and watch it grow! It would be like hair on a bald guys head, or the fur on an animal haha...and the song always got stuck in my head...ch ch ch chia :0
I'm going to go opposite here first....I hate, and I mean I HATE those Carl's Jr. commercials. The older ones from a few years back where someone would eat the burger and it would be all over their face and dripping down their shirts were disgusting. I thought and still think the commercials are tasteless (ha ha), and it completely turned me off from ever eating there.
On the other hand, I LOVE the Jack in the Box commercials. I think they are hilarious. I always look forward to seeing a new one on T.V, and love when one is funnier than the last. Granted, they haven't all been funny, but lately I have loved the one where Jack and his wife go to the movies and he throws a fit over the prices at the concession stand (and then he cries). But my favorite one was from a couple years ago when they had the Chipotle burger and he couldn't pronounce the word properly and his mouth looked like squiggles on his face. I refuse to say the chipotle right, because I always say it how Jack said it: "chip-o-top-lay."
The ironic thing is I don't even eat fast food or fast food hamburgers. But the Carl's Jr. commercials keep my from goin there period. I will, however, go to Jack in the Box even if it's just for a large soda, but they make me laugh, and I like getting an antenna ball at Christmas.
There was a commercial of NIKE, during the soccer world cup of 2002, advertising their new soccer shoes. They were used by Ronaldo, who at the time was one of the best soccer players in the world, and you could see Ronaldo in the commercial wearing the shoes while performing some drills and moves on the field. The commercial didn’t have anybody saying anything; it was only music and letters plus Ronaldo. The Commercial was so well done that I couldn’t contain myself and I ended up buying those shoes; most likely because I admired Ronaldo so much as a player and I wanted to play like him.
Michael R.
There is an Old Spice commercial that is pretty funny. I am not likely to purchase this product based on the commercial. I think it was directed towards women because it had a very fit guy talking directly to “the ladies,” as he put it, asking them if they would buy Old Spice for their significant others. It seemed like the commercial was trying to influence ladies to provide old spice to their boyfriends/husbands so their husbands could imitate the guy in the commercial. So in other words the commercial is trying to motivate the purchase of their product via getting ladies to pressure their husbands to imitate the guy in the commercial. The commercial model is also performing familiar fun tasks while motivating the viewers. For example, he is in a Jacuzzi, sitting on a motorcycle, etc…
a commercial that I have seen lately that would really make me want to go by is the Corona commercials. These commercials appealed to your sense of wanting to be at the beach enjoying a beer. They showed that wonderful beer with lime sticking out the top and they beautiful woman sitting next to you. What male would not want this. Even though I know it most likely will not happen to me if I buy the beer, I most likely will go out and by the beer (including the lime)
a commercial that I have seen lately that would really make me want to go by is the Corona commercials. These commercials appealed to your sense of wanting to be at the beach enjoying a beer. They showed that wonderful beer with lime sticking out the top and they beautiful woman sitting next to you. What male would not want this. Even though I know it most likely will not happen to me if I buy the beer, I most likely will go out and by the beer (including the lime)
I recall a recent Travelocity commercial where there is a family on the beach. They are very happy to be there and the mother watches her daughter playing in the sand and says, "Our daughter is an architect!" The father says (about the son with a bucket on his head) "Our boy's a genius!" The mother turns to father and says, "You look amazing." And father says to mother, "You look like a beach angel!" I think that this commercial resonates with me because it uses non-modelish type actors (real people)in real situations and icnorporates humor. It is endearing and funny and makes the people and situation relatable to "common folks." While I may not go out and purchase a beach vacation just because I viewed the commercial, I will certainly remember to check Travelocity when booking a vacation in the future.
I remember the new sun drop commercial that just came out. I thought it was absolutely ridiculous but for some reason the music stays in my head and the action of the commercial with the girl in a joggers outfit dancing everywhere. It is probably just because I thought the commercial is funny is why I remember it. I didn't want to go and purchase this drink just because I figured that it was just a knock off of 7UP or Sierra mist. At the end of the commercial they put out an ad for people to send them videos of how they "drop" it with a sun drop product. I believe that the commercial was done okay but it didn't make me want a sun drop beverage.
I remember the Diet Pepsi Max superbowl commercial in 2008 where everyone is basically falling asleep until they get some Pepsi Max. After taking a drink everyone started nodding their heads to the song "What is Love?" wearing the most ridiculous expressions. I love commercials that are creative and make me laugh, and even though I've never drank Pepsi Max I wanted to get some after seeing a funny commercial like that.
With summer time here, all I can think of are beer commercials. Particulary the Corona commercials. While I think of how good a Corona would sound at that moment, I wouldn't run out to the store to buy a six pack. What does catch my eye are the beautiful beaches they are sitting on. This does give me motivation to save my money for a real vacation where I can relax with a beer on an exotic beach.
The first thing that comes to mind is the Sun Drop commercial. Sun Drop is a new citrus soda that just came out, in this commercial a young girl is drinking Sun Drop and dancing to a song called “Drop it like it Hot” by rap artists Snoop Dogg and Pharrell. The commercial is very funny and is one of my favorites by far. If I was a soda drinker I would definitely try the soda. I remember the commercial because it is funny and fun, the girl is walking around dancing everywhere, and at one point she ends up at the beach, seeing her at the beach brought memories of home which is California. It brings a positive feeling to me I think that is why I enjoy it so much.
The commercial that sticks out the most to me is the Reebox shape up running/walking shoes. :) It showed all these fits girls in short shorts running around in these cute shoes. The main focus was on their butts and legs. Every girl wants a nice butt and legs. It made me want to go get a pair, not only because they were really cutes shoes but because the way they showed the girls running/walking around it made it look so easy. I think it not only worked on women but also men. What caught the guys eyes were the girls butts and legs... They wanted him to see the hot girl and go buy them for his girlfriend so she too could have that. The commercial ran right around christmas too.
The commercial that stands out to me is the one where a little girl and her dad are watching the sunset, and he says, "Going, going, going, gone!" and she whispers, "Do it again, Daddy!" I think it's a Lifesavers commercial, and it doesn't make me want to buy Lifesavers, but I think the ones that stick out to me are the ones that appeal to my emotions.
I find the more intrusive commercials to be those on kids channels. I don't really pay attention to them, until I sit and watch a few with my kids. They are loud, bright, action packed, and everyone seems to be having a rediculously great time! They do the trick as my son always wants whatever they are trying to sell-in fact he doesn't like McDonalds, however he always wants a happy meal just for the toy, as he see's the kids on the commercials having a blast with them!
I have observed an infomercial that was interesting enough for me to purchase the product. During college, one of my roommates loved watching infomercials. We would watch them together and sometime laugh hysterically at the products. I have to say though, that one of them actually caught my attention enough to motivate me to buy it. It was hosted by a familiar icon that I grew up watching, and I thought to myself, "I know I would like the product because I trust her." That thought seems ridiculous to me now! I don’t know her personally, but I had instinctively thought of how good she made me feel when watching her show as a child.
Even though I have an informed understanding of how commercials play to our psychological needs, I have to admit that some commercials are extremely effective even for mundane products like hair color. The particular commercial I am thinking of shows a well known, successful, actress enjoying her role in front of the camera. She does not talk much about the product; rather, you notice how happy, relaxed and confident she behaves. It makes one think, “If she’s so happy with it, then that’s the brand for me.” It’s not about whether or not she needs or uses hair color; it’s about her personal style and her confidence on-camera. The idea is that if I use the product, maybe I will feel that relaxed and confident in public, too.
I don't watch much TV with two young children in the house and homework to do every night. Occasionally I will watch the Diamondbacks with my son. I will see a ton of beer commercials and wish I had a beer. They all look so happy and stress free. But I don't go out and buy that product because I am to busy being a grown-up, a mom, and a student.
Recently a commercial that stuck in my head was a Subway commercial for their sub sandwiches. Honestly, it depends on my mood as to whether I will be likely to purchase the food being advertised. But for the most part, I try not to eat out much, so I will have to say that I will likely not go out and buy the product. The commercial was so easily remembered because of the jingle, “five dollar foot-long”. It’s very catchy!
I don't watch much television, I refer to it as the idiot box but the members in my family watch it constantly. The commercials I tend to remember most are the ones with the silly slogans "Taste the Rainbow" (Skittles) or "Need a Break?" (KitKat), particularly food commercials and the commercials that incorporate animals "Geiko" or the old "Budweiser Lizards" (I can't recall any of the new Budweiser commercials). I am not interested in buying products from the commercials but my children are. Anytime they see a toy commercial, they decide they have to have it. I think whether you're prone to buying things from commercials or not depends mostly on whether it triggers an emotion and remembering a commercial also depends on emotion or repitition of the commercial.
the most recent commercial that stands out to me is one for a new peanut butter snickers bar. A woman is asking two sharks which human tasted better, and obviously the sharks answered that the human who at the snickers bar tasted better. It stands out to me because when I first watched it I thought "wow I wonder how other people are going to take this commercial!"
I have always been pretty skeptical of commercials, especially those for products. I generally find the advertisements for television shows and movies more memorable, which I think could be seen as a product, too.
I am a total Harry Potter nerd, so the previews for the newest movie definitely stick in my mind. Once I see an ad for the movie, I become very excited and impatient to see the movie...so I guess the commercial for the event has been a success in my case!
The cotton commercials with different actresses and singers on it. The song is catchy... “ The touch, the feel, of cotton, the fabric of our lives...” I don’t think I would purchase exactly what was advertised (I already looked them up, the clothing is EXPENSIVE, but I always love the clothes that is worn, and I would probably try to find clothing like it, or just go shopping in general.
The most recent commercial that is "stuck" in my mind is the one about the father diapering a son with disposable "leak proof" diapers. When he lowers the diaper, the baby sprays with fire-hose strength int the air. The father seals the diaper and holds the baby up to investigate for leaks. I would not buy this product because I am not a parent of an infant. I remember the commercial because of the humor that people find and make out of diaper changing.
At my current age, I am not easily persuaded into purchasing something based on advertisement; however, I do believe some commercials do a great job at trying to sell their product. As a child, though, I do remember one commercial about a toy red convertible mustang for Barbie that extended into four-seats by pulling the back out. I remember thinking how my barbie needed a pretty sports car that allowed more space for her friends/family to sit in, too. I think children are definitely easily persuaded by toy commercials because they make their products seem so fun.
One commercial that will be forever stuck in my mind (unfortunately) is the Budweiser "Whaaazuuuuuuuup" commercials that aired during the Super Bowl during the '90's. However, this commercial is not more likely to make me want to purchase Budweiser because, um, well.... it's Budweiser. Ew. I think the reason the commercial stuck with me was partly because of the context (you pay more attention to the ads during the Super Bowl) and also because it became a part of American culture after it aired, with the phrase "whaaaazuuuuuup" gaining widespread use for a while.
One recent commercial that a friend reminded me of was a tire commercial (I think Bridgestone) that involved Mr. and Mrs. Potato Head driving and arguing in the car. It is very funny especially at the end, when Mrs. Potato Head switches her "eyes" for her "angry eyes". Cute. I don't believe that simply because of the commercial that I am going to go right out and purchase tires (my car doesnt' need them) but I do think that the commercial could have an influence on me in the future. A few years from now when my car does need tires and I go to the store, I'm unlikely to know very many tire companies. However, I'll probably recognize Bridgstone and it could influence the brand I choose.
Yes I notice that children do often imitate others. For example, in one Pre-Kindergarten classroom I observed a girl during role-playing time. She took the phone sat down at a table and began talking on the phone as though she were having a conversation with another person. I over heard her saying, “I need to check my checking account.” This girl was about 4 years old, and I was astonished to see how she was imitating someone she observed talking on the phone earlier.
There are a lot of commercials that I have seen on a daily basis that get stuck in my head. One commercial that I have seen was the Doritos commercial they aired during the 2010 Super Bowl. A man was going on a date with a women when he walked into her home and he met her son. Sitting on the couch, the man was talking about playing the video game and all of a sudden the child slapped him and said "Keep your hands off my mama and my doritos." I don't think this commercial would make me go out and buy a bag of dorritos but it left a lasting impression because it was a funny commercial. The commercial did not advertise the product (For instance the taste of the chips or anythng that has to do with the product) but rather give a situation that was funny to the viewers. If this was a real life situation, I'm sure the child would of learned that behavior from imitating other people or learning it from the media.
A commercial that currently stands out in my mind is the Gieco car insurance advertisement. The commercial was a humorous one that compared a dog and cat driving cars, chasing each other, to the price of the insurance. Their commercials are repeatedly filled with humor. I am very inclined to get my car insurance from Gieco (though I won’t because I already have a policy). But the way they use humor makes me have very good feelings about the company. I associate the happiness I feel when watching their humorous commercials with the actual product.
A commercial I always seem to stop and watch are Proactiv commercials! Having gone through years of dermatological issues I know that pain. I have used the product and it does work. It doesn't work as well for oilily skin (like me). But I did notice a difference.
When the commercial comes on everything is bright green colors and white. Its image is fresh and clean. The people on the commercials are real people. (I have a friend was actually called from online comments and asked to be on a commercial.) They always show it bursting through water or something refreshing. They generally show the commentators with their bad skin pictures looking sad and unattractive. Then suddenly they are happy and running around a garden with luminous skin. They are outside in the day light, which anyone with bad skin avoids desperately. I understand that pain and relate to it. They usually bring a Dr into the conversation or a celebrity to get us to see that it is verified. "oh a Dr made this or approves it so it must work." or "oh Katy Perry has acne and it worked for her, I like Katy Perry maybe it will work for me too!"
All of these tricks the advertisement industry use to get us to stop and watch. Then hopefully we will relate or see a need for it our lives then purchase it.
For the Proactive commercials it certainly worked for me.
Since then I've had to go on strong medication to clear up my problem. But I still stop and watch when the commercial comes on. I always thin of that time in my life and how those people seem to deal with the same problem as me. Hence "I'm not alone."
The first commercial that came to mind to answer this question is the Tostitos commercial where the bag of Tostitos is an animate object and is hanging out at a party. He takes two chips and dips one into two different dips simultaneously. After this occurs he boasts about how awesome he is and does a little dance before the commercial ends. I always thought the commercial was cute and original and I do love chips and dip but it wasn't enough to make me buy Tostitos over another brand which is already my favorite. It definitely made me want to go eat though.
The commercial that comes to mind that has always stuck in my head is the corona commercial, where the guy and girl are laying on a beautiful beach drinking coronas while a beautiful girl walks by.
For me personally I think the commercial did and does have an impact on me and I did purchase what was advertised from the commercial. Here is why; like most people I love the ocean with a huge passion. I love the water, the sand, and the scenery of the ocean. On top of me loving the beach I like to drink a cold beer every now and then, especially on a hot day relaxing by the beach. So, like bandura believes we are likely to imitate what we see, the first thing I think of when I’m on a beach is a cold beer. Another reason I believe I resort to this thinking is because the sights and sounds of the ocean are familiar to me. I grew up in California and hearing the sound of the waves crashing in the commercial conditions me to associate them with a beer, a corona specifically.
Hi! Here from a Psy class (part of my assignment is commenting on your blog!).
The only commercial that I can recall in my memory is the Allstate Mayhem. I wouldn't switch my car insurance though, just because of advertisements that are funny. I would, perhaps, be more likely to investigate. At the end, though, I know the purpose of advertisements and work hard to investigate first (in any purchase).
I haven’t watched television in several years, so I’m at a bit of a disadvantage for this question, but the first thing that comes to mind is the series of Geico commercials featuring the Geico Gecko. I don’t remember the plot to any of them; I think I’m recalling the series because of its popularity, and the duration and frequency of its airing. It doesn’t seem like Geico intended for the Gecko to serve as a model, as he is selling the product, rather than modeling the positive effects of its use. I think Geico intended to leverage the cuteness of the gecko for the perception of sincerity when he says that he will “save people hundreds of dollars on car insurance.” However, at some point, I generalized from some bad experience(s) or perception(s) of commercials, and they’ve become something like an aversive CS for me. I may enjoy the commercial, and am made aware of the existence of the product, but I won’t trust the sincerity of models or salespeople in commercials.
There are definitely commercials that I have watched that have made me want to go out and buy the product. I recall seeing a Smirnoff Ice commercial, and I normally hate Smirnoff Ice, but the commercial made me want to experience the fun and excitement that everyone was displaying. People in the commercial were having a party and they had set up a huge slip and slide and seemed to be having so much fun. It really made me want to go out and buy this product and imitate what the people in the commercial were doing.
I saw a McDonald's commercial that had a mid-west farmer showing off his lettuce crops. Everything was picture perfect, there were 4 cows grazing on a perfect field in the background. This did NOT make me want McDonalds. For me, I was very skeptical. The typical "white, American, mid-west farmer" is usually not who is growing our food, and the cows being ground up into hamburger are not happily grazing in a huge, lush field.
I remember the commercial because I realized how far from the truth it was.
One of the recent commercials I have seen and recall is the Taco Bell commercial showing that "Ronald McDonalds" from around the country like and will eat Taco Bell. All though I find it clever, it does not make me want to eat Taco Bell. I think the reason I remember the commercial is because a friend of mine owns twenty something McDonalds and would love to see what he says about the commercial.
A commercial that I have seen that has stuck in my mind is for Longhorn Steakhouse. They run a commercial online showing their thick, juicy steak with a baked potato and vegetables. They also mention that a meal like the one in the advertisement starts at $14.99. I was so excited to try this place that I looked it up online to find the location. Unfortunately, they don’t have any locations in Las Vegas! I got upset because I wondered why they would advertise in a place that didn’t even have the restaurant. I did notice that they have them in California, so if I’m in a certain area of Cali, I will look them up. I realized that they advertise here so people like me will try them when they go to another state.
The commercial that most readily jumps to mind is the Geico commercial where the camel is walking through the office proclaiming it to be hump day. The advert was novel, silly and almost borderline obnoxious, which may have been the goal. Regardless, this does not influence me to go out and buy Geico insurance; it simply was memorable.
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